Digital Marketing Analyst

Salary Package : 3L to 3.5L (PA)

Posts: 850

Responsibilities:

1. Data Analysis:
   • Analyze digital marketing data to assess campaign performance, user behavior, and key performance indicators (KPIs).
   • Utilize tools like Google Analytics, Adobe Analytics, or other analytics platforms to extract meaningful insights.
2. Reporting:
   • Prepare and present regular reports on the effectiveness of digital marketing campaigns.
   • Identify trends, opportunities, and areas for improvement based on data analysis.
3. Campaign Optimization:
   • Collaborate with the digital marketing team to optimize online campaigns, including paid advertising, email marketing, and social media.
   • Recommend adjustments to improve conversion rates, click-through rates, and overall campaign success.
4. Keyword Research and SEO:
   • Conduct keyword research to inform content creation and search engine optimization (SEO) strategies.
   • Monitor and report on organic search performance, providing recommendations for improvement.
5. Competitor Analysis:
   • Stay informed about industry trends and competitor activities.
   • Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the digital landscape.
6. Audience Segmentation:
   • Assist in the development of target audience profiles and segmentation strategies.
   • Personalize marketing campaigns based on audience characteristics and behaviors.
7. Digital Advertising:
   • Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and others.
   • Monitor budget allocations, bid strategies, and ad performance.
8. Social Media Monitoring:
   • Monitor social media channels for brand mentions, trends, and engagement.
   • Provide recommendations for improving social media presence and engagement.
9. Email Marketing:
   • Support the planning and execution of email marketing campaigns.
   • Analyze email performance metrics and recommend strategies for improvement.
10. Conversion Tracking:
    • Implement and manage conversion tracking tools to measure the effectiveness of digital marketing efforts.
    • Identify areas for improvement in the conversion funnel.

Qualifications:

1. Educational Background:
   • Bachelor’s degree in Marketing, Business, Statistics, or +2.
2. Analytical Skills:
   • Strong analytical and quantitative skills with the ability to interpret data and trends.
   • Proficiency in using data analysis tools and platforms.
3. Digital Marketing Knowledge:
   • Understanding of digital marketing principles, channels, and best practices.
   • Familiarity with SEO, SEM, social media, email marketing, and other digital marketing tactics.
4. Technical Proficiency:
   • Experience using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and others.
   • Knowledge of marketing automation platforms is a plus.
5. Communication Skills:
   • Excellent communication skills to present findings and insights effectively.
   • Ability to collaborate with cross-functional teams.
6. Problem-Solving:
   • Ability to identify issues and provide actionable recommendations for improvement.
   • Proactive problem-solving mindset.
7. Adaptability:
   • Ability to adapt to evolving digital marketing trends and technologies.
   • Willingness to learn and stay updated on industry changes.
8. Detail-Oriented:
   • Strong attention to detail, ensuring accuracy in data analysis and reporting.